Winnow Brings AI into the Commercial Kitchen to Tackle Food Waste

Globally 1/3 of all food is wasted. Winnow Vision harnesses the power of machine learning to revolutionise food management and address food waste’s massive economic and environmental costs.

London, Friday 22nd March 2019 – Winnow today launches its new AI-enabled product, Winnow Vision, to revolutionise food management in commercial kitchens for the benefit of both businesses and future generations.

Using a camera, a set of smart scales and the same type of machine learning technology found in autonomous vehicles, Winnow Vision ‘learns’ to recognise different foods being thrown in the bin and calculates the financial and environment cost of this discarded food to commercial kitchens. Businesses and chefs can then adjust their food purchasing decisions accordingly, reducing their spending and tackling a fundamental problem of food waste: overproduction.

The launch follows a proof of concept phase launched in January 2018 with early adopter partners IKEA and Emaar Properties, to test Winnow Vision’s technology in leading commercial kitchens around the world. Winnow and its early adopter partners have been working on the technology since October 2017. The pilot proved categorically that Winnow Vision surpasses human levels of accuracy and enables chefs to run smarter, more profitable and more efficient kitchens.

The launch of Winnow Vision follows the success of Winnow’s first device, which consisted of a set of smart scales and identified food manually. Winnow has helped commercial kitchens save more than $30 million in annualised food costs which equates to preventing over 23 million meals going in the bin. The new, AI-powered Winnow Vision is already installed in over 75 kitchens and the technology will be rolled out to hundreds more this year.

Marc Zornes, CEO of Winnow, says: “Food waste is a global issue, and one that kitchens around the world are struggling with. Without visibility into what is being wasted, kitchens are wasting far more food than they think. By understanding and reporting food waste’s very real costs – both to the bottom line and the environment – Winnow Vision empowers chefs to take action. Using technology that learns and improves with each use, Winnow Vision has the ability to tackle food waste on a global scale.”

Winnow Vision.jpg
Winnow Vision empowers chefs to take action. Using technology that learns and improves with each use, Winnow Vision has the ability to tackle food waste on a global scale.”
— Marc Zornes - CEO & Co-Founder of Winnow

Globally, a third of all food never reaches our forks. If food waste were a country, it would be the third largest emitter of greenhouse gasses after the USA and China. Food waste is also a completely unnecessary financial burden for businesses to bear, costing the global economy around $1 trillion in lost output – equivalent to around 1.5 per cent of global GDP. Food waste costs commercial kitchens between five and 15 per cent of all food purchased, with some kitchens wasting up to 20 per cent of all the food they buy. Food waste costs the hospitality industry alone around $100bn every year – a number that Winnow Vision will slash.

With Winnow Vision, businesses install a piece of technology that can already recognise most food items and can be trained to learn other menu items in any kitchen. During the training and automation phases, the Winnow Vision system takes human input, providing a shortlist of possible menu items for kitchen staff to select, to quickly improve its predictions based on feedback. Over time, the system continues to improve and will automatically recognise food with no human interaction. Chefs can benefit from full reporting in their kitchens, helping cut food waste and save money with minimal to no effort.

Hege Sæbjørnsen, Country Sustainability Manager for IKEA UK & Ireland, said: “Sustainability is at the heart of everything we do at IKEA and a part of our DNA.  We have set ourselves an ambitious target to cut our food waste by 50% across our operations before end of August 2020 and our partnership with Winnow is critical to realising that goal. We know that food waste is a complex issue, but Winnow Vision demonstrates that solutions to help tackle this don’t have to be.”

Lorena Lourido, Country Food Manager at IKEA UK & Ireland, said: “At IKEA, we want to inspire and enable the many people to change their behaviour when it comes to food waste, starting in our own operations. Winnow Vision has now been installed across 22 IKEA UK & Ireland stores and the feedback from the IKEA Food teams running our restaurant kitchens has been extremely positive so far.”

In Australia and New Zealand, Winnow has officially partnered with OzHarvest’s newly launched innovation arm, ForPurposeCo™, to bring innovative food waste reduction technology to the hospitality industry.

Ronni Kahn, Chief Visionary of ForPurposeCo. and CEO & Founder of OzHarvest believes that innovation in food and waste technology is a crucial step forward in minimising food waste and reaching our national target in Australia to halve food waste by 2030.

“Multiple solutions are needed to tackle this enormous global issue and requires the efforts of many businesses, government and individuals. We’re proud to partner with Winnow in Australia to provide this innovative solution to our hospitality and commercial kitchen sector which complements OzHarvest’s food rescue solution – extending our reach and impact even further.”

– ENDS –


For interviews please contact Katrina Quesada at Hotwire: m: +61 413 925 285 / d: +61 2 8985 7299 

About Winnow

Winnow develops cutting-edge digital tools to help chefs run more profitable, sustainable kitchens. Launched in a single staff restaurant in 2013, Winnow is trusted today by thousands of chefs in over 40 countries, in whose kitchen’s food waste is consistently cut in half. Together Winnow and its partners are saving over 23 million meals a year from the bin: the equivalent of $30 million in food cost savings for our clients. For more info:


About IKEA Group 
With a vision to create a better everyday life for the many people, IKEA offers well-designed, functional and affordable home furnishing products at prices so low that as many people as possible are able to afford a beautiful and functional home. Ingka Group (Ingka Holding B.V. and its controlled entities) is one of 11 different groups of companies that own and operate IKEA sales channels under franchise agreements with Inter IKEA Systems B.V. Ingka Group has three business areas: IKEA Retail, Ingka Investments and Ingka Centres. It is the world’s largest home furnishing retailer operating 367 IKEA stores in 30 markets. These IKEA stores had 838 million visits during FY18 and 2.35 billion visits Ingka Group operates business under the IKEA vision is to create a better everyday life for the many people by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.

The Full Year Financial Report FY18 for the IKEA Group was published in November 2018.

About ForPurposeCo.™

ForPurposeCo.™ is a sustainable, socially focused, profit-generating business with people, planet and purpose at its heart.  We are a “profit-for-purpose” social enterprise that exists to increase funding for OzHarvest.

We are an innovative and entrepreneurial business that is focused on food and waste technology. We seek out ground-breaking ideas that will delight a customer, solve a world problem and generate revenue. We invest in new technology, products and services that are aligned with OzHarvest values and have proven success in the global market.  We bring them to life in Australia. ­­

We exist to help eliminate hunger, food waste and create long-term social impact. 100% of our profits go to OzHarvest. Find out more at