Australia’s first fresh orange juice vending machine with purpose!

ForPurposeCo.™ is thrilled to launch, Juice For Good, an innovative, Australian-first vending machine that uses rescued oranges and provides a delicious, healthy option compared to existing vending machine beverage offerings.

What makes it even more unique? It is good for the planet as it uses rescued oranges that while blemished on the outside, are perfectly delicious and juicy on the inside.

Nearly half of all Aussie-grown fruit and vegetables do not make it off the farm.  That’s a lot of unloved oranges. Volunteers have rescued them and given them a new home inside these vending machines! Now consumers can show these oranges love and turn them into a delicious, freshly squeezed, healthy drink, with 100% oranges and nothing else.

Orange Farmer Angelo Santangelo from Cornwallis Farm in NSW is pleased to see his oranges being used for good. “We have an orchard in Windsor with 1500 trees that we’ve been running continuously for 70 years. It was my father’s orchard and I took it on.”

“To grow oranges, it takes a lot of blood, sweat, tears, energy and love - so seeing them to go waste makes me feel very sad. The main reason why oranges go to waste is due to blemishes on the skin, or the size as they may be too small. However, the internal quality of the orange is perfect. There’s also a lot of competition from cheaper overseas suppliers which can make it hard to sell locally grown oranges. I feel very proud that my oranges are being used for a good purpose, rather than rotting away,” said Santangelo.  

Even more special is that all profits go directly to OzHarvest to help feed people in need.

The first two Juice For Good vending machines can be found at Lendlease’s bustling Darling Square precinct near Steam Mill Lane and inside Commonwealth Bank Place at the North Tower.

 

To read about more purposeful initiatives, please visit: www.forpurposeco.com

If you’re interested in seeing a machine near you, contact: hello@forpurposeco.com

 

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For media enquiries, please contact: Louise Tran louise@forpurposeco.com 0466 620 744